I'm a writer and director for fun. But strategy pays the bills.

I'm a writer and director outside of work.
By day, I'm an Associate Director of Brand Strategy.

I’ve worked on national campaigns, Super Bowl spots, rebrands, and billion-dollar acquisitions. My experience spans automotive, QSR, CPG, fitness, gaming, and more.

As a strategist, I connect research to ideas.
I analyze audiences, competitors, and culture to find the insight that unlocks the work. Then I write briefs, shape messaging, and help creative teams turn that thinking into something people actually feel.

Interested in seeing my portfolio?
It includes strategic briefs, audience insights, brand narratives, and the creative work they led to.

📩 Email zanahthirus@gmail.com to request access.